Designing for a multi-generational workforce: How generational values impact workplace design

At Holland, we believe that successful workplace design considers employees' whole lives in mind, not just their professional life. That’s why we take into account their broader responsibilities, including family, health and wellness, personal interests and hobbies, and community. We also consider the unique perspectives of different generations and the implications for designing a workplace that meets the needs of a multi-generational workforce. This approach, which we call ‘whole life design’, aims to create solutions that promote wellness and productivity.

Written by Holland on Apr 12, 2024
Process
5 min read

At Holland, we believe that successful workplace design considers employees' whole lives in mind, not just their professional life. That’s why we take into account their broader responsibilities, including family, health and wellness, personal interests and hobbies, and community. We also consider the unique perspectives of different generations and the implications for designing a workplace that meets the needs of a multi-generational workforce. This approach, which we call ‘whole life design’, aims to create solutions that promote wellness and productivity.

Generational priorities and preferences

In 2023, Gensler surveyed over 4,000 workers in six major U.S. cities to understand the unique factors shaping different work behaviours. Participants were classified in various ways, including generation: 10% were Baby Boomers (59+ years), 35% Generation X (43–58 years), 40% Millennials (27–42 years), and 15% Generation Z (18–26 years). In the same year, McKinsey & Company, also researched the factors that matter most to employees across age groups. In both studies, participants were asked how they currently structure their time in the office, and how they would ideally prefer to structure it. They were also prompted to identify the most important reasons for coming into the office. Each generation shared unique perspectives, preferences, and life experiences that shape their interactions and expectations within the workplace. Below are a few examples of how whole life design can be applied to meet these expectations.

Those living with children under the age of 12 (Generation X and older Millennials) serve as a prime example of how whole life design can be applied. Gensler’s survey found that these individuals have a heightened need for office time to maximize their productivity compared to their counterparts. They prioritize efficiency and effectiveness while at work, knowing that once they leave the office, their focus shifts to family responsibilities. From a policy perspective, this can look like providing flexible work hours, on-site childcare facilities, or remote work options to accommodate their needs. From a design perspective, their ideal work environment must support individual focused work, minimize distractions and noise to facilitate productivity. Think focus rooms, libraries, and quiet/tech-free zones.

Generation Z employees value being part of a community more than their colleagues. They prefer to work in environments where they can freely exchange ideas, collaborate on projects, and build meaningful relationships with their coworkers and mentors. They also desire flexibility and work-life balance, along with benefits from spaces that enable them to reflect and recharge. Examples include break rooms and lounges, and reflection/meditation rooms.

Pay attention to office location

Multi-generational work environments must offer choices that employees need. Gensler asserts that access to spaces for creative group work, individual quiet work, to connect and recharge, and to reflect and restore all contribute to how employees perceive the office. These spaces are no longer optional amenities, but critical work spaces. While 90% of office-based employees have access to one of these space types within their office, just 47% have access to all four.

Companies also don’t have to provide all these spaces for their employees — the key is to provide access to these spaces by paying attention to office location, and taking advantage of nearby amenities in the community. What spaces and experiences do you want or need to provide on-site, and what can be supplemented in the neighbourhood? This is why we provide services beyond just office interiors. We provide design solutions for a variety of environments, including childcare and healthcare interiors, as well as other spaces dedicated to improving people's well-being. 

Get in touch with us

At Holland, we specialize in whole life design, developing innovative solutions that promote wellness, productivity, and employee satisfaction. Whether it's accommodating parents with young children or supporting employees nearing retirement, we design to meet everyone’s needs.

If you’re interested in unlocking the potential of your workforce through innovative workplace design and smart workspace solutions, get in touch with our team!